Category: BEAUTY INDUSTRY
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RETAIL THERAPY, BUT MAKE IT AI !
From a coffee in Copenhagen to the invisible “media shelves” inside our phones, this piece looks at how AI assistants, structured data and chat‑based shopping are quietly deciding which beauty brands count. It explains how machines learn to “read” a…
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TAUS STUDIO AW26 CPH FW
Another SUBSCRIBERS EXCLUSIVE backstage diary from Copenhagen Fashion Week: this time, I take you inside TAUS STUDIO’s debut show for an exclusive look at the mood, the casting and the beauty story we created together. From personalised sepia‑inspired makeup to…
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WASH YOUR FACE TWICE A DAY. YES, I AM FOR REAL.
Twice‑daily face wash is still the most underrated step in skincare. In this new Codeskøn piece, I break down why cleansing morning and night matters for breakouts, barrier and glow, how pollution, pillowcases and wipes really affect your skin, and…
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F*CK SKINCARE , I WILL JUST DO BOTOX !
As someone who works in beauty, I’ve watched people trust needles more than SPF and treat skincare like a part‑time job. In this piece, I unpack how we got here and whether our industry – and our feeds – can…
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HOW ASIAN BEAUTY IS QUIETLY REWRITING EUROPE´S BEAUTY MAP
Asian beauty is no longer just a K‑beauty story, but a wider wave where C‑beauty and Southeast Asia’s culture‑ and faith‑infused brands are quietly redefining what “modern” beauty looks like.
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BEAUTY STORE AND THE INSTAGRAM EFFECT : WHAT’S MISSING IN THE MAKE-UP EXPERIENCE ?
In 2025, beauty stores look more like Instagram feeds than simple shelves: immersive flagships, queues outside Buly, sensorial temples for skin and scent. Yet as a makeup artist and consumer, there is still a striking gap: where is the true…